Miller 64 – Can Pedicab Campaign San Diego

Summary

Miller 64 “Can Pedicab” was in action in the night life of San Diego Downtown. Eye-catching pedicas were effective in advertising of new beer launch. This over one month campaign introduced the 64 calorie Miller beer on very high level by using a fleet of 20 pedicabs and the giant “Can Pedicab”

Miller 64 ``Can Pedicab``

 
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Miller 64 ``Can Pedicab``