Jetblue took the opportunity to engage with attendees by giving free bike taxi rides to the huge crowds attending GBTA convention.
The bikes were strategically placed in key areas around the convention, where they provided complimentary rides to tired attendees. During the ride the drivers were able to distribute promotional literature, and talk to the riders about Jetblue.
Jetblue was able to show people that they are always fun in the air and on the ground. Hundreds of people enjoyed the Jetblue sponsored free rides on hot summer days by taking a canopy pedicab.